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Welcome to BMW of Rochester

2021 BMW X5 M50i
22784 mi.
2019 BMW Z4 sDrive sDrive30i
13608 mi.
2023 BMW X5 M50i
4314 mi.
2020 BMW 440i xDrive 440i xDrive
22828 mi.
2022 BMW 740i xDrive 740i xDrive
16450 mi.
2023 BMW 430i xDrive 430i xDrive
3406 mi.
2021 BMW X5 xDrive40i
29428 mi.
2022 BMW 750i xDrive 750i xDrive
18352 mi.
2021 BMW 330i xDrive 330i xDrive
15826 mi.
2021 BMW X3 xDrive30i
32368 mi.


Hurry in to BMW of Rochester for exceptional offers.

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Our Reviews

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DealerRater Mar 15, 2023

I had an excellent experience at the dealership today and will definitely continue to feel comfortable bringing my vehicle in for service

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Cars Mar 11, 2023

I was happy with my experience. At this dealership everyone was respectful and answered questions in a timely manner. I was able to review several options and test drive several options before finding the car that made me happy. Everyone was patient and helpful. Cameron was prompt with answering my emails and making the car buying experience seamless. Jaden, the product genius spent time in showcasing the cool feature of various car models. In the end I am happy with the product.

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Cars Mar 11, 2023

I had to have some warrantee work done on my new 540 and was able to get a quick appointment. Brianna greeted me and signed me in quickly. She indicated she would call me with the needed repairs, which she did before noon that day. They needed a part and would like to keep the car, which was fine with me. She said she thought the car would be done the following morning and would call me. There was no call the following morning and I finally called and left a message for Brianna to call me with the status of ...

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DealerRater Feb 28, 2023

Robert Thompson was very courteous, kind, patient and extremely professional. Answered all my questions completely, offered great advice. A wonderful human being and breathe of fresh air to talk with.

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Cars Feb 27, 2023

Overall a pleasant car buying experience. I would recommend Mitch the salesman and management for buying a new vehicle. If you are considering a BMW, don’t go anything elsewhere.

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BMW of Rochester

4250 W Henrietta Rd
Rochester, NY 14623

Sales: 585-598-9350
Service: 585-359-7373
Parts: 585-359-7373

Sales Hours:
  • Monday - Tuesday, Thursday9:00 AM - 7:00 PM
  • Wednesday, Friday9:00 AM - 6:00 PM
  • Saturday9:00 AM - 5:00 PM
  • SundayClosed
Service Hours:
  • Monday - Friday7:30 AM - 6:00 PM
  • Saturday8:00 AM - 5:00 PM
  • SundayClosed

Welcome To BMW of Rochester

Your Local New and Pre-Owned BMW Dealership in Rochester, Proudly Serving Western NY

As an essential part of New York’s largest automotive group of new and pre-owned car dealerships, BMW of Rochester is proud to service the greater Greece, Penfield, and Webster NY areas for all of their luxury vehicle needs. Whether you want a great lease deal on a premium SUV, efficient service for your pre-owned vehicle, or the best new BMW lifestyle accessories, our full-service dealership can help.

Now, you can easily browse online to shop for luxury sports sedans like the BMW 3 Series compact or the BMW 5 Series midsize sedan or explore options in capable luxury SUVs like the BMW X3 and the new BMW X5. Learn about new features like infotainment and premium audio, leather, and leatherette upholstery, and so much more. Luxury is just a click away when you shop the new BMW model lineup at our Rochester BMW dealership.

But maybe you’d like to take advantage of legendary performance and comfort while you save money–consider a Certified BMW. Looking for a larger selection of pre-owned models in NY? Browse the full pre-owned vehicle inventory to see cars, trucks, and SUVs from today’s most popular brands.

Full Service Means Full Service: BMW Financing, Service, Parts Sales, and More

Never again do you need to stare at the car of your dreams through a glass pane–at BMW of Rochester, we make it easy to get into the new 2017 BMW or pre-owned luxury vehicle that fits your lifestyle. Whether you prefer leasing or buying, long terms or low-interest rates, we can make it happen. Visit the financing center to learn more about options, or give us a call to pre-qualify for financing.

And when you do get that dream BMW, you’ll always find the best accessories and custom gear at our parts store–shop floor mats, exterior details, cargo equipment, bags, storage, and more. Make it uniquely yours, for affordable and competitive prices.

Want to keep your current vehicle in great shape, or extend the life of your brand-new model? Visit the BMW service center in Rochester, located on-site and staffed by experts. Schedule oil change service, brake service, tire rotations, battery replacement, and more quickly and easily.

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BMW of Rochester 43.067390, -77.646280.