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Service Hours

  • Monday 7:30am - 6:00pm
  • Tuesday 7:30am - 6:00pm
  • Wednesday 7:30am - 6:00pm
  • Thursday 7:30am - 6:00pm
  • Friday 7:30am - 6:00pm
  • Saturday 8:00am - 5:00pm
  • Sunday Closed


  • Service: (585) 359-7373
  • Parts: (585) 487-4030
  1. BMW of Rochester

    4250 W Henrietta Rd
    Rochester, NY 14623

    • Sales: (585) 598-9350
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BMW of Rochester

4250 W Henrietta Rd
Directions Rochester, NY 14623

  • Sales: (585) 598-9350
  • Service: (585) 359-7373
  • Parts: (585) 487-4030


  • Monday 9:00am - 8:00pm
  • Tuesday 9:00am - 8:00pm
  • Wednesday 9:00am - 8:00pm
  • Thursday 9:00am - 8:00pm
  • Friday 9:00am - 6:00pm
  • Saturday 9:00am - 5:00pm
  • Sunday Closed

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Welcome to BMW of Rochester

Your Local New and Used BMW Dealership in Rochester, Proudly Serving Western New York

As an essential part of New York's largest automotive group of new and used car dealerships, BMW of Rochester is proud to service the greater Greece, Penfield, and Webster NY areas for all of their luxury vehicle needs. Whether you want a great lease deal on a premium SUV, efficient service for your pre-owned vehicle, or the best new BMW lifestyle accessories, our full-service dealership can help.

Now, you can easily browse online to shop for luxury sports sedans like the BMW 3 Series compact or the BMW 5 Series midsize sedan, or explore options in capable luxury SUVS like the BMW X3 and the new BMW X5. Learn about new features like infotainment and premium audio, leather and leatherette upholstery, and so much more. Luxury is just a click away when you shop the new BMW model lineup at our Rochester BMW dealership.

But maybe you'd like to take advantage of legendary performance and comfort while you save money--consider a Certified Pre-Owned BMW.  Looking for a larger selection of pre-owned models in NY? Browse the full used vehicle inventory to see cars, trucks, and SUVs from today's most popular brands.

Full Service Means Full Service: BMW Financing, Service, Parts Sales, and More

Never again do you need to stare at the car of your dreams through a glass pane--at BMW of Rochester, we make it easy to get into the new 2017 BMW or used luxury vehicle that fits your lifestyle. Whether you prefer leasing or buying, long terms or low interest rates, we can make it happen. Visit the financing center to learn more about options, or give us a call to pre-qualify for financing.

And when you do get that dream BWM, you'll always find the best accessories and custom gear at our parts store--shop floor mats, exterior details, cargo equipment, bags, storage, and more. Make it uniquely yours, for affordable and competitive prices.

Want to keep your current vehicle in great shape, or extend the life of your brand-new model? Visit the BMW service center in Rochester, located on-site and staffed by experts. Schedule oil change service, brake service, tire rotations, battery replacement, and more quickly and easily.